The other day, I got a call from a USA Today reporter, and he asked me a very simple question. Is it really a good idea to be promoting chocolate milk to athletes when it’s clearly been identified as an enemy in our kids’ schools? My answer: Of course!

That’s right—you read that correctly. The Bacon Shake is the newest outrageous creation to greet consumers in the fast food world. To the dismay of some, it doesn’t actually contain any real bacon, but it does offer copious amounts of ice cream, bacon-flavored syrup, and whipped topping with a cherry on top.

If you were living in a cave or under a rock for the last 24 hours, you may have missed one of the biggest public health uprisings in recent memory. And no, I’m not talking about Susan G. Komen cutting grants to Planned Parenthood (though that was pretty big news too). I’m referring to the position paper just published in Nature by three prominent obesity researchers from the University of California-San Francisco.